The High Pitch at the IoT World Conference

The High Pitch at the IoT World Conference

Joyously ironic, is the current state of affairs here at SoundRex.
Sound’s nature is to travel, up beyond, and through all bounds. And with SoundRex, it’s giving us a fun ride as well: PAN India, Korea, US, Japan, Taiwan, etc and now the IoT World Conference at Silicon Valley (Imagine Aladdin and the gang on that magic carpet). With the amount of travelling that we have been doing in the past 5 months, we now feel like sound personified (thus the joyous irony!). And this time, at the Silicon Valley, it’s a lot more different.

Over our Asian journey, we have R&D’d (It's high time they made it an official verb now), seen amazing feedbackwon challenges and grown every day. We have spent numerous hours of beta testing, bug fixes, internal demos and public events. And now we are ready to broadcast our growth and learning, for the future of concerts. The Internet of Things World exhibition will be the place where we present the next generation of sound technology.

Over three days of learning and networking with both industrial and consumer IoT businesses, we hope to see the opportunities for new avenues that our technology can be an enabler for.

Road Ahead

We are on the lookout for similar minds to join us on the sound fuelled- flying carpet.
If you share our commitment for redefining concert experiences and are anywhere near the IoT word conference, come say Hi at booth #10, Start-up Section, Expo Floor.

The Most Awaited Product Launch

The Most Awaited Product Launch

 Yes!! You read it right. After numerous rounds of beta testing, internal demos, bug fixes, etc, SoundRex does its first public demo on the 29th of January at the LT PCSA Hall, IIT Bombay as a part of the Entrepreneurship Summit 2017. The event saw a turn up of 144 people who were in total awe after witnessing a working model of the magical possibilities SoundRex could bring to the table. 

Event Flow

The event commenced with a brief product description given by Ashray(CEO, SoundRex) following which there was a demo which had tracks from Pop, Rock, EDM, K-pop and funk genres playing through the SoundRex system. The experience was highly immersive for the crowd even with such a small number of speakers. The tracks were accompanied by a multitude of sound and light effects signature to SoundRex- circular motion and randomising being the crowd favourite.
The event marked its finale with the bands receding to a cheering crowd demanding an encore.

Crowd Feedback

Post event, we did some catching up with the attendees, and to our pleasant surprise, their feedback was way better than what we imagined.
To quote a few,
"I'll start going to concerts more frequently if this is there."
"It felt like I was inside the sound. Damn cool lighting too!!"

Road Ahead

Over the next few days, we plan to have a few more invite only demos in India. Going ahead, our plan is to bring these demos to Korea in March and to the US in April. Please reach out to us if you would like to be one of the first people to experience this. We plan to start the mass manufacturing of SoundRex wristbands in the coming months.

Stay tuned to for future updates.

TOP 20 at K-Startup Grand Challenge!

TOP 20 at K-Startup Grand Challenge!

SoundRex after 3 months in South Korea has seen significant progress in business and product development. With this great progress, SoundRex qualifies in the Top 20 at K-Startup Grand Challenge. 

Another feather in the CAP ! - KStartup Grand Challenge

SoundRex makes it to the Top 40 of the K-Startup Grand Challenge, a South Korean Government Initiative to promote Korea as a centre for Entrepreneurship in South East Asia. There were approximately 2400 teams from across 109 countries. Yes ! A success ratio of 56:1.


After a series of interviews (in person/skype), 80 teams were selected in the 2nd round of the competition. All the team representatives were invited to Korea for a week to participate in a series of interviews and pitch. All the teams were highly competent with many teams having background of Ivy-league universities and having attended world’s best startup accelerators (including Y Combinator).

Questions and Answers session in the Final Pitch Week

Despite the tough competition, we made it to the Top 40!

Road Ahead

We will work with Actner labs accelerator (one of the best hardware accelerator) for the next three months in South Korea with the competition organizers taking care of our daily expenses. The team is really excited to develop business relations with one of the most developing and popular industry of the world i.e K-Pop (heard of Gangnam Style?) !

After the 3 months, all the 40 teams will perform on a Demo day, which will decide the fate of the teams in this competition. The journey is long, the end is tempting, but the road is even more exciting !

Link to the website of K-Startup Grand Challenge :

Link to our website :